"Creating an attractive and selling in-store environment that strengthens the consumer's shopping experience."

8 out of 10 consumers do not use a shopping list. The purchase decision is thus made in the shop. At the same time the shop's assortment expands. How to optimise the use of the selling space on a fixed number of square meters? How to create an attractive and understandable retail environment, without taking the fun out of the shopping experience?

In the OptishopTM concept, we have drawn upon our 50 years of experience to create modular solutions adapted to in-store reality. Solutions that respond to both the general store concept requirements and the specific needs of a particular product group. Innovation has always been a driving force for HL Display. The Datastrip for shelf edge labelling, which was patented in 1975, is now an industry standard. The Optimal™ system for shelf merchandising developed by the company follows the same pattern and right now the most important trend is towards Category solutions, also led by HL Display.

HL Display = one supplier for everything
HL Display facilitates consumer oriented shop planning. This means a more time and cost efficient solution. The consumer's needs are the basis for the planning of not only the shop fittings but also the in-store communication and the merchandising. All comes together in one process, instead of three. More efficient and less risky. But the most important is of course that the consumer enjoy and use the store.

Our core competence
Our offer includes three competence areas:

1. Merchandising: How to maintain shelf organisation at peak trading hours, while ensuring a full face display even at low stock levels.

2. In-Store Communication: How to provide clear and precise price and product information and an offer that is both structured and understandable to the consumer.

3. Shop systems
Every shop has its own criteria and opportunities. HL Display custom-design shop fittings according to customer demands. This enables us to create a shop system with a design and structure that combines functionality with attractiveness.

Customers
We work with leading retail chains and brand manufacturers. Together with our customers we develop solutions that really work in the retail environment. HL Display is the expert on merchandising with the objective to to increase sales as the same time as we facilitate the everyday work for the personnel and give the consumer all information necessary to make a decision.



HL Display Suomi OY
Metsänneidonkuja 6 2. kerros Duo-talo
02130 Espoo
Finland
Tel: 358 9 562 91 80
Fax: 358 9 56 29 18 10
e-mail: infohel@hl-display.com